In short, the company invented a new product from a semi-successful free product and tested it in a big way via Groupon.ģ. It was a paid 15-day pass and made that one available on Groupon. They realized that the free pass didn't always turn into a new member, though, so they decided to create a longer trial, but charge a reduced fee for that pass. When potential new customers would inquire about signing up for a membership, this club would normally give away a free three-day pass. A fitness club leveraged a standard free pass into a revenue-generating offer.
Okay, you may have to spend on materials or product, but if you do it right, you can at least break even and generate new business. Two, you have no out-of-pocket advertising expense. There are two big Groupon benefits for business owners that I see: One, that you dramatically increase your visibility. You will find loads of great articles that offer instructions and some of the common mistakes. If you don’t know much about Groupon, just use the OPEN Forum search box to the upper right of this post. I’m going to look at the positive aspects in this post. Group-buying discount services are exploding onto the small business scene, but business owners have mixed, often volatile, feelings about them. It has become as well-known in some circles as Google, Microsoft and Amazon.
Groupon may find itself in the dictionary soon as a replacement for the word coupon.
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